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Salvatore Ferragamo was born in 1898 in Bonito near Naples. Even before he reached adolescence, he revealed a great passion for shoes: at the age of 11 he was apprenticed to a shoemaker in Naples, and at 13 he opened his own shop in Bonito. Salvatore already knew very clearly what he wanted: to ennoble a trade considered humble and to create a form of quality craftsmanship through the search for functional and aesthetic perfection.