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Created in 193, Levi's jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated clothing products in the history of apparel. Over successive generations, Levi's jeans have captured the attention, imagination andloyalty of diverse individuals. As the inventor of the category, the Levi's brand continues to define jeanswear with the widest range of products available, from quitessential classics such as the famous Lvi's 501 Original jean, to favorite fits and styles in the Red Tab and Premium collections.