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Singapore’s prime shopping boulevard is transformed into a luxury architectural showcase as Louis Vuitton opens its second global store at ION on Orchard Road. This announces the launching of the largest Louis Vuitton boutique both in Singapore and in South-East Asia. Louis Vuitton,or shortened to LV — is a French fashion house founded in 1854. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses. Featuring a newly conceived curved façade, circular interiors and an array of Asia Pacific’s firsts, this 2-leveled, 850 square-metre universe testifies the Malletier’s spirit to combine innovative architectural and retail concepts to reflect a tradition of savoir-faire, travel legacy and French luxury. The Façade was designed by Front Inc of New York while the interiors by the Louis Vuitton Malletier’s architecture team. The ION Orchard store will showcase Louis Vuitton’s first curved glass façade, inspired by the ‘folds of a scarf’. It will boast a full glass façade comprising two groups of textured glass that mimic a Damier chequerboard pattern effect.